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At a height of 150 metres at the heart of New York, users have to make their way along a ledge and take a perfume bottle out of the wolf’s mouth. The campaign THE EDGE is deployed all over the world in shopping centres.

The Edge VR


“(…) the combination of a physical environment and realistic VR rendering, that all linked back to sensory feedback, made this one immersive experience that not everyone was strong enough to muster the courage to take the leap.” (

“Thrills are guatanteed for the one trying the experience and even for the ones watching.” (Priscilla Koukoui)

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XRMust is a must for XR lovers, obviously.