In 2018, more than 700 new or updated immersive experiences were catalogued in North America alone. This excerpt is just one of the information, interrogations and reflections of a report published at the initiative of the Immersive Design Summit held in February in San Francisco, CA.
The report explained how the XR industry, divided into location-based entertainment (LBE) and home device markets, is valued at $3 billion market for 2018, with more developments to come:
- The VR LBE market
- The XR home device
- The Haunted Attraction Industry
- Escape Rooms
- Interactive art museum
- Immersive Theater
- Experiential marketing activations
The Immersive Entertainment Industry is a global industry valued in
2018 at more than $4.5 billion – not even factoring in the $45.2 billion
theme park industry.