[Report] The impact of immersive design, by the Immersive Design Summit

[Report] The impact of immersive design, by the Immersive Design Summit

In 2018, more than 700 new or updated immersive experiences were catalogued in North America alone. This excerpt is just one of the information, interrogations and reflections of a report published at the initiative of the Immersive Design Summit held in February in San Francisco, CA.

Immersive Design Summit

The Impact of Immersive Design – Industry Report

The report explained how the XR industry, divided into location-based entertainment (LBE) and home device markets, is valued at $3 billion market for 2018, with more developments to come:

  • The VR LBE market
  • The XR home device
  • The Haunted Attraction Industry
  • Escape Rooms
  • Interactive art museum
  • Immersive Theater
  • Experiential marketing activations

The Immersive Entertainment Industry is a global industry valued in
2018 at more than $4.5 billion – not even factoring in the $45.2 billion
theme park industry.

Immersive Design Summit 2019
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