Romane Sarfati (ARSTORIA): taking immersion beyond the “guided tour” to build a true culture of sharing

At the latest Museum Connections event (January 13–14, 2026, Paris Expo Porte de Versailles), the stands are no longer solely dedicated to museum catalogs, best practice exchanges, or shop services; innovation is well represented among the exhibitors, particularly immersive creation with a beautiful XR space showcasing several start-ups and distributors of experiences of all kinds. […]