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“Film festivals have to approach immersive works from an artistic perspective, beyond any fascination with technology” – Elie Levasseur (Cannes Film Festival)
For the second consecutive year, the Cannes Film Festival showcased a Competition featuring nine immersive works. A market dedicated to immersive creation as a whole was also launched. This ambitious program reflects the growing interest of film festivals in immersive media and highlights the vitality of a rapidly expanding international ecosystem. Elie Levasseur, head of…
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“I’m intrigued by AR’s power to transform the world we’re already in, simply by adding a layer of narrative” – Robert Morgan
Two months after the release of his book Storytelling for Spatial Computing and Mixed Reality: The Art of Augmenting Imagination (Routledge 2025), which quickly sold out in its paperback edition, we sat down with author Robert Morgan. Cover: Augmented Reality Galery – artoflondon.co.uk Well known in the immersive world for his pivotal contributions to Augmented…
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“I wanted to demonstrate as a filmmaker that powerful immersive storytelling is within reach” – Jake Oleson (CURRENTS)
Jake Oleson’s CURRENTS is an immersive VR180 film made for the Apple Vision Pro in partnership with Vimeo, telling the story of a Vietnamese woman overwhelmed by the shift from rural life to the city. Blending stylized visuals, spatial audio, and real stories, Oleson explores themes of identity, transformation, and the unseen forces shaping us.…
Last Experience (+)
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JACK & FLO (2024)
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THE EXPLODING GIRL VR (2025)
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REFLECTIONS OF LITTLE RED DOT (2025)
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ALL I KNOW ABOUT TEACHER LI (2024)
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BLOCKSMOG ()
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“A focus on cross-arts programming, with immersive being the sixth art form” – Luke Kemp (Barbican Immersive)
Read more: “A focus on cross-arts programming, with immersive being the sixth art form” – Luke Kemp (Barbican Immersive)As we await the opening of an exciting new exhibition at London’s Barbican Centre, titled Feel the Sound (May 22 – August 31), we had the chance to speak with Luke Kemp, Head of Creative Programme, Immersive. Our conversation was an opportunity to reflect on the growing importance of immersive experiences in today’s cultural landscape,…
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REFLECTIONS OF LITTLE RED DOT: an open-world mixed reality documentary with heart and soul
Read more: REFLECTIONS OF LITTLE RED DOT: an open-world mixed reality documentary with heart and soulWhat does it mean to interact with a documentary? In 1991, Bill Nichols proposed six different kinds of documentaries. Since then, the documentary form has been dissected, shifted, observed, turned on its head—and, with VR, we’ve been able to enter and engage with the doc in entirely new ways. REFLECTIONS OF LITTLE RED DOT is…
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Back from Thessaloniki: hosting the first Agora XR Lab
Read more: Back from Thessaloniki: hosting the first Agora XR LabFour creative teams gathered in the workshop room of a Greek youth centre, unpacking their XR projects at the first Agora XR Lab (March 8-13) of the Thessaloniki International Documentary Festival. This lab builds on the strong platform of the Agora Doc Market, which since launching in 1999 has matured into a significant industry event.…
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“I believe that the best immersive pieces can somehow embrace the limitations of the medium” – Cameron Kostopoulos (IN THE CURRENT OF BEING)
Read more: “I believe that the best immersive pieces can somehow embrace the limitations of the medium” – Cameron Kostopoulos (IN THE CURRENT OF BEING)Filmmaker and immersive creator Cameron Kostopoulos returned to SXSW with a powerful new virtual reality experience, IN THE CURRENT OF BEING, building upon the foundations laid by their previous acclaimed work, BODY OF MINE (awarded in Austin in 2023). And he won again, this time with the Agog Immersive Impact Award. While BODY OF MINE…
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From the MIT Media Lab x WORLDING 2025: “We want to learn from you”
Read more: From the MIT Media Lab x WORLDING 2025: “We want to learn from you”WORLDING 2025 is an experimental incubator empowering a select cohort of creators and XR productions, a deeper look into the Co-Creation model. Earlier this month, I was invited to sit in on an incubator created under a model of Co-Creation called WORLDING. With only a brief exposure, I share here with XRMust readers some insights…
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Supporting creative diversity: When NewImages Festival re-examines narratives
Read more: Supporting creative diversity: When NewImages Festival re-examines narrativesThe 8th edition of the NewImages Festival opens its doors to professionals and the general public from Wednesday April 9 to Sunday. As a sign of the industry’s vitality, the market dimension has been expanded, and a variety of works will be on show, as well as a series of conferences devoted to ethical reflection.…

Interview
Our series of interviews in the immersive industry offers unique insights from experts and pioneers shaping the future of interactive storytelling.

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