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About Us
Welcome! We are a professional media outlet dedicated to new forms of immersive storytelling — virtual, augmented, mixed, and interactive realities. We explore the global XR ecosystem through interviews, analysis, and a unique database of artists, works, and events shaping the industry.
Stories that shape the XR world
XRMust is the go-to media for immersive creation. We tell the stories behind virtual, augmented, and mixed reality — from visionary artists to cutting-edge studios and festivals redefining how we experience stories. With exclusive interviews, sharp analysis, and curated features, we connect the dots across the global XR scene. Read the latest stories.
The living archive of immersive creation
Behind the articles lies a growing database mapping the entire XR ecosystem: creators, studios, works, and events worldwide. Designed for professionals, this living archive helps you explore connections, discover new talents, and navigate the immersive industry like never before. Explore the database.
Expertise for your next project
From editorial support to strategy and curation, XRMust shares its field expertise with festivals, institutions, and brands. We design custom insights, program selections, and communication strategies to highlight the richness of immersive storytelling — from creative vision to audience experience. Work with us.
XRMust is an independent media outlet with the status of an online press service, pursuant to Article 1 of Law No. 86-897 of August 1, 1986, reforming the legal regime governing the press, recognized by the Joint Commission for Publications and Press Agencies (CPPAP) in France. XRMust is the winner of the 2021 Grant for Emerging Press Companies from the French Ministry of Culture.
🇫🇷 Co-founder and XRMust’s publishing director, Mathieu is passionate about moving pictures. In the early 2010s he plunged into transmedia, the Internet and new writing to try and understand what comes out of it. Today, he works with various B2B events in Europe (Geneva Digital Market, Immersity, Annecy MIFA…).
🇧🇷 / 🇨🇦 Since 2009, Fabio has been actively exploring the realm of interactive experiences, utilizing new media, technologies, and tools to engage diverse audiences. As a creative technologist and co-creator of XRMust, he thrives on establishing collaborative relationships with like-minded individuals who share my passion.
🇮🇹 With a background in psychology, a devoted love of fan culture, and an unhealthy obsession with all things Les Misérables, Agnese spent ten years working as an “storylistener” in social research to study cultural and social phenomena.
🇹🇷 / 🇺🇸 Karen is a cultural worker, curator, writer and producer specializing in non-fiction film, media and immersive art. She creates multimedia work and events that explore issues at the intersection of media/cultures/technology.
🇫🇷 Adrien has developed an expertise in issues related to digital projects through his consulting activities. He works with a dozen French magazines – XRMust, MCD, Usbek & Rica, Nectart, Fisheye and Revue AS – and several cultural establishments, including Stereolux, the Scopitone festival, Chroniques and AADN. He coordinates HACNUMedia, a webzine that explores the links between Tech and creation. All his writings analyze the mutations engendered by digital technology in contemporary creation (digital curation, NFT, AI, VR, ecology, new economies in art…).
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Dane is a digital storyteller and cinematographer. His obsession with technology has him experimenting at the frontier of storytelling and new media. When not in a headset, Dane is often skiing or searching for a good espresso.
And also Barna, Philippe, Michael & many more!
They talk about us / We talk there
- #1129: XRMust is Building the IMDB of VR & Covering the Immersive Story Industry (Voices of VR, Kent Bye)
- Le Marché de la XR – Des Origines à l’Avenir (Dr. VR, Justin Baillargeon)
- 2025 / The New Atlas of Digital Art – Immersive Frontiers (MEET Center, Milan)