Supply + Demand: scaling up immersive experiences, from museums to blockbusters

Mathieu G.

In recent years, Quebec-based studio Supply + Demand has established itself as a key player in the field of immersive experiences and location-based entertainment worldwide. Their approach does not claim to have all the answers, but it opens up a relevant space for reflection: how can we move immersive experiences from a series of isolated […]

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XR + Ecology = 404 error?

For a long time, those involved in XR and digital creation have been sailing at a dead end: what is the environmental impact of digital equipment or infrastructures? What is the footprint of a work, from production to distribution? These

“ETERNELLE NOTRE-DAME is the proof that virtual reality is a social experience above all” – Fabien Barati (Emissive)

The Parisian event in this winter 2022, is the presentation of ETERNELLE NOTRE-DAME, a historical and immersive walk around the building. But virtually! An Immersive Expedition that we were able to discover at La Défense, before its implementation in the

XRMust XR Awards 2020: A Year in Immersive Storytelling

2020 will have been a special year, but the XR artistic scene will have known how to exist and develop in times of health crisis – through its various events (bravo to the festivals that have reinvented themselves) and online

“Scenery is the XR creation suite you always wanted” – Marc Wicht (Co-Founder)

Scenery is an Apple-native XR creation and storytelling suite that flips the script on how immersive experiences are built and distributed. The multi-sensory experiences you create run both on mobile and Apple Vision Pro, can be location-based, and globally accessible.

“With Surround Sync, we combine immersive and cinematic viewing experiences to offer our audience the very best” – Briege Whitehead (White Spark Pictures)

“VR cinema”: an idea as old as the return of virtual reality content to the general public 10 years ago. It has naturally occurred with the increasing accessibility of headsets, their price and the software interfaces enabling them to be

“We are glad to work with platforms that want to push forward narrative works” – Danielle Giroux (Atlas V)

French immersive production company Atlas V bought last year the creative studio Fauns (in Lyon), renamed since Albyon. With a strong desire to expand, it is also no surprise that they launched their own XR distribution service for online content