Building an XR Ecosystem: FFF Bayern Looks Beyond Production Funding
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
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Industry / Business
Articles, interviews and analysis from XRMust.
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FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market…
With CIIIC, the Netherlands aims to become a champion of immersive technology
In the context of the international structuring of XR, the Netherlands has, in recent months, set up a…
FreeRoaming #03 – XRoam by Univrse: Turning Multi-User VR Into a Repeatable Distribution Format
Free-roam VR is entering a make-or-break phase: the sector doesn’t need more proof that the format can amaze—it…
Luxembourg scales up: when a European public fund transforms immersive technology into an industry
Film Fund Luxembourg occupies a singular position within the European ecosystem: a powerful public instrument, backed by a…
BLACK CATS & CHEQUERED FLAGS: a museum-ready location-based XR blueprint led by Elisabetta Rotolo
Museums are no longer asking whether immersive experiences “can work” in their walls. The real question is whether…
FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination
Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in…
Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences
Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab…
L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…