VR Expert: Putting Hardware to Work for Immersive Deployment
In immersive creation, experiences, studios and venues naturally take centre stage. Behind every installation, however, lies a far…
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Industry / Business
Articles, interviews and analysis from XRMust.
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INO-VR: Behind the Technical Side of Immersive Deployment
In immersive creation, experiences, studios and venues naturally take centre stage. Behind every installation, however, lies a far…
Matts Digital: When XR Deployment Starts to Scale
In immersive creation, experiences, studios and venues naturally take centre stage. Behind every installation, however, lies a far…
Immersive Arts UK: How the UK Is Building a Shared Framework for Immersive Creation
Three years after its launch, Immersive Arts has taken a particular position within the UK immersive landscape. The…
XREAL Aura at Venice Immersive: What Happens When Immersive Storytelling Moves Into Glasses?
Among the dozens of headsets, installations and spatial experiments presented at Venice Immersive this year, Google – 100…
French XR Exports: In 2025, Unifrance Changes Its Perspective and Reveals the Weight of LBE
€8.17 million in international revenue, compared with €1.11 million in 2024: at first glance, the figures from Unifrance’s…
LBXR eXchange: Can Location-Based XR Build Its Own Common Standard?
Location-based XR may be reaching a new stage in its development. Experiences are circulating internationally, dedicated venues are…
TIFF Innovation Hub, a New Home for Immersive Storytelling
When the Toronto International Film Festival (TIFF) launches its new professional Market this September, the Innovation Hub could…
STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan’s Next Immersive Market
As location-based entertainment continues to reshape the way immersive works reach audiences, the question is no longer only…
Beyond the Hype: Why the Immersive Industry Is Finally Talking About Business
The Immersive Revolution (2026 Edition), published by Peter Tullin through REMIX Summits, sets out to capture a sector…
Fever, From Platform to Operator: What Immersive Producers Can Learn From a Global Entertainment Business
Fever is often described, from the outside, as a ticketing platform. For many producers, venues and experience creators,…
From HoloLens to LBVR: HoloForge’s Ten Years Behind the Scenes of Immersive Technology
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…