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Immersive Arts UK: How the UK Is Building a Shared Framework for Immersive Creation

Three years after its launch, Immersive Arts has taken a particular position within the UK immersive landscape. The programme combines grants, training, research, regional support and professional events, with activities spread across England, Scotland, Wales and Northern Ireland. Its remit is broad, but responds to a practical issue for the sector: immersive creation continues to sit between several established cultural and technological frameworks, without necessarily having the development structures associated with more mature industries. Since launching in 2024 with an initial £6 million investment, Immersive Arts has supported 225 creative…