LEXRA Summit 2026: Two Days to Tackle the Business of Location-Based Entertainment
For professionals working across location-based entertainment, Dallas might be worth adding to the October calendar. Taking place on…
Magazine
Latest from XRMust
Interviews, analysis and field notes on immersive creation, XR and location-based experiences.
791
articles Showing 1–12
NEVATARS: when cutting-edge XR gets playful
Among the more serious subjects traditionally explored by immersive creators, NEVATARS brings a welcome change of tone to…
French XR Exports: In 2025, Unifrance Changes Its Perspective and Reveals the Weight of LBE
€8.17 million in international revenue, compared with €1.11 million in 2024: at first glance, the figures from Unifrance’s…
With CRAFTING CRIMES, TARGO Brings French Immersive Documentary to the Emmy Awards
Immersive production studio TARGO has won the Primetime Emmy® Award for Outstanding Innovation in Emerging Media for Crafting…
LBXR eXchange: Can Location-Based XR Build Its Own Common Standard?
Location-based XR may be reaching a new stage in its development. Experiences are circulating internationally, dedicated venues are…
EXCLUSIVE: First Look At BEING IN YOU by Michał Stankiewicz, a Powerful And Sensitive Immersive Drama
Poland’s emerging media lab and production company Betwixt Foundation reveals the poster artwork for BEING IN YOU, the…
The infinite possibilities of immersive stories – In conversation with Paul Raphaël at Venice Immersive 2026
With the second week of the Venice Film Festival, a new phase always begins here on the Lido.…
Venice Immersive’ 10 | Beyond VRChat: How Venice Immersive Champions the Art of Virtual Worlds
The Venice Film Festival is one of the few festivals that recognizes and showcases virtual worlds as part…
Matt Celia (Light Sail VR): Immersive Filmmaking Is Opening Up Again
Nearly ten years after California-based studio Light Sail VR started experimenting with cinematic VR, Matthew Celia sees an…
FreeRoaming #07 – EVEREST: THE FIRST ASCENT, When Small Creative Turns Documentary into an Immersive Adventure
With EVEREST: THE FIRST ASCENT, presented in competition at Venice Immersive 2026, Small Creative returns to familiar territory:…
Lucid Realities and Unframed Collection: building the production, distribution and operation chain for immersive works
Within the French XR ecosystem, Lucid Realities is one of those players that has gradually moved beyond production…
Venice Immersive’ 10 | Hsin-Chien Huang: Dancing With Technology, Living The Story
Hsin-Chien Huang is a new media pioneer whose work spans many different forms, from tactile sculpture to VR…