Editorial⎜After the Immersive Dizziness, the Need for Presence
The immersive medium has long been built around a simple promise: to transport us elsewhere. The headset isolated…
Magazine
Latest from XRMust
Interviews, analysis and field notes on immersive creation, XR and location-based experiences.
768
articles Showing 13–24
Editorial⎜About the XR Distribution Pipelines Report, by IDFA DocLab R&D and MIT Open Documentary Lab
If you go to any lab or feedback session these days, one consistent question is “where do you…
Temple of Light: From China to International Markets, Thinking Immersion Through Place
As a distributor and operator of immersive experiences, Temple of Light developed from a territory that deeply shaped…
From HoloLens to LBVR: HoloForge’s Ten Years Behind the Scenes of Immersive Technology
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…
Venice Immersive’ 10⎜Tupac Martir: “The Stage Is Not Even the Space Anymore”
As Venice Immersive celebrates its 10th edition, XRMust continues its series of conversations with artists who have helped…
Banijay Live Studio: The Audiovisual Industry Enters the Immersive Arena
With Banijay Live Studio, Banijay is not simply adding an “immersive” line to its portfolio. The audiovisual group,…
Building an XR Ecosystem: FFF Bayern Looks Beyond Production Funding
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
The Society for Arts and Technology in Montreal, 30 Years of Living Memory: “To Continue to Be a Place Where People Can Experiment”
For an institution dedicated to the arts and technology, turning thirty is more than just an anniversary. It’s…
Venice Immersive’ 10⎜Dr. Michael Golembewski: “Festivals Are the Spotlight Moment – But They Cannot Be All We Have”
For the first interview in our series celebrating ten years of Venice Immersive, XRMust spoke with Dr. Michael…
PHI Studio: Building Immersive Works for Real-World Operation
Since its creation in 2020, PHI Studio has occupied a distinctive place within the PHI ecosystem. As a…
At the Cannes Film Festival, an all-in-one immersive white box—is it set to become the new standard?
With its two key pillars — an immersive selection and a market bringing together international professionals — the…
CPH:LAB: a talent programme to reshape ideas and imaginaries – Interview with Stella Ntavara (CPH:LAB 2026)
CPH:LAB, CPH:DOX’s talent development programme for boundary-pushing documentary and immersive work, concluded its latest edition in March. After following…