In the space of a week in October, several groups set out their ambitions beyond the screen. On October 7, Sony launched Crunchyroll Storyworks, a division tasked with turning anime into live-action productions and international stories into anime. On October 8, Xbox announced the creation of XP, which will oversee, among other things, attractions and immersive experiences based on its games. That same week, the US trade press reported the departure of Greg Lombardo, the executive behind Netflix House. All three moves concern how entertainment brands extend their worlds beyond…
Editorial⎜Will live experiences carry real weight in the economy of entertainment franchises and brands?
