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Matts Digital: When XR Deployment Starts to Scale

Marché du Film - Cannes Film Festival 2026 - © Michaël Jan

In immersive creation, experiences, studios and venues naturally take centre stage. Behind every installation, however, lies a far less visible infrastructure: selecting and sourcing the right headsets, configuring devices, installing content, managing fleets, transportation, maintenance and hardware renewal. This week, XRMust is publishing a series of articles exploring these roles and the companies supporting deployments in France and internationally. A deliberately more technical focus than our usual coverage, looking at an essential part of the chain, from festival showcases to LBE operations running for several months. With Matts Digital, the…