€8.17 million in international revenue, compared with €1.11 million in 2024: at first glance, the figures from Unifrance’s new annual report on French immersive works are striking. But the essential information lies elsewhere. French XR obviously did not multiply its market sevenfold in twelve months. What has changed first and foremost is the measuring instrument. By including, for the first time, part of the operating revenues generated by free-roaming and multi-user LBE experiences, the study brings into view an economy that already existed but had largely remained under the radar.…
French XR Exports: In 2025, Unifrance Changes Its Perspective and Reveals the Weight of LBE
