BLACK CATS & CHEQUERED FLAGS: a museum-ready location-based XR blueprint led by Elisabetta Rotolo
Museums are no longer asking whether immersive experiences “can work” in their walls. The real question is whether…
Category
Industry / Business
Articles, interviews and analysis from XRMust.
56
articles Showing 13–24
FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination
Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in…
Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences
Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab…
L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights
On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset,…
A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.
Eight years after its creation, Atlas V has formalized a major development that has just been announced by…
Luxembourg, a co-production territory serving immersive and audiovisual creation for Tarantula
For thirty years, Tarantula has occupied a special place in Luxembourg's audiovisual landscape: that of an independent producer…
Building a VR Museum for the Next 10 Years: Vincent Slangen’s ENTR Project in Amsterdam
Amsterdam is about to get a new kind of museum. In 2026, ENTR will open near Central Station…
Supply + Demand: scaling up immersive experiences, from museums to blockbusters
In recent years, Quebec-based studio Supply + Demand has established itself as a key player in the field…
Humanity Has a New Home: Felix & Paul Studios’ INTERSTELLAR ARC is now open at AREA15
INTERSTELLAR ARC, the awe-inspiring new immersive experience from the Emmy Award-winning creators at Felix & Paul Studios, is…
“The Apple Vision Pro, while not perfect in its first version, is renewing interest in immersive applications” – Tom Krikorian (Tab To Tap)
A l’occasion du prochain événement Apple le 9 septembre prochain, nous allons à la rencontre de la communauté…
One big family: Onassis, ONX and the intersection of culture, technology and art
The Onassis Foundation has a big mission: to be a catalyst and embrace constant innovation and creative disruptions…