Müzeverse, now the main operator for immersive experiences in Istanbul and Türkiye, was engineered, step by step, in a city that had all the ingredients for immersive entertainment yet strangely few places to actually live it. In barely a couple of years, VR Future and its founders Virgile Mangiavillano and Fahad Rehman have turned a series of small experiments into a full-scale LBVR destination: a venue that treats operations, storytelling, and customer journey as one single product. This is not a feel-good startup story — it’s a field manual in…
FreeRoaming #02 – Scaling Immersion: How Müzeverse Turned Istanbul into a VR Destination
