Connecting territories, structuring distribution: Numix Lab’s ambition for European immersive experiences

Launched in 2021 by the Quebec association Xn Québec and the French cultural agency {CORRESPONDANCES DIGITALES], Numix Lab has established itself as much more than just a digital culture event: it is a structuring mechanism for a creative sector that is still consolidating. In immersive storytelling, digital art, and interactive formats, value is not limited […]

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“I hope to get a better understanding of the use of space in a live XR installation” – Nicole C. Strasser (Nanuku.art)

As an artist and physicist Nicole works at the intersection of art, perception and science, striving to facilitate the integration of science & technology into art. We met with Nicole C. Strasser in Geneva during the last Geneva GIFF (and

“The way we show immersive productions has changed a lot” – Anaïs Emery (GIFF 2024)

The program of the Geneva International Film Festival 2024 was announced last week. Now in its 30th edition, GIFF, which has hosted a curated selection of immersive works since 2016, will once again offer us a variegated collection of stories

Report⎪Access to Audiences: Challenges and Emerging Opportunities in XR Content Distribution

“Access to Audiences” is the new report from The Animation Workshop / VIA University College, leaded by Michelle Kranot. Exploring the challenges and emerging opportunities in XR content distribution, this Indie Online 2022 publication is the latest to highlight developments

“From ETERNAL NOTRE-DAME to LIFE CHRONICLES, audiences confirm our vision of collective and immersive expeditions” – Fabien Barati (Emissive)

In 2023, you’d have to be well-trained to keep up with Emissive’s international expansion. The French company, a specialist in immersive expeditions, launched a new project under its Excurio brand with the Muséum National d’Histoire Naturelle (LIFE CHRONICLES), while working

Building the metaverse responsibly with Women in Immersive Tech Europe (WIIT) and Meta

WIIT, standing for Women in Immersive Tech Europe, is the first European NGO that Meta chooses to collaborate with to address Meta’s new goals outlined for building the metaverse responsibly. The WIIT Meta Grant includes both a new fund to

“Entertainment isn’t about being superficial. It’s about creating an environment people genuinely want to return to, emotionally and imaginatively”- Rene Hyewon Lee (GiiÖii)

At this year’s NewImages Festival, XRMust had the opportunity to meet one of the festival’s most significant delegations: the Korean one. Our conversation with the studio GiiÖii offered a closer look at the country’s distinctive approach to immersive experiences and