The immersive sector has spent a decade proving that XR can move people. What it has not proven—at least not consistently—is that XR can circulate with the reliability of live entertainment. IN PURSUIT OF REPETITIVE BEATS is one of the clearest counterexamples: a project that deliberately shifted from “festival prestige” (from 2022) to “touring show” in more than 20 destinations in the UK and worldwide, and in doing so exposed the real operating system of location-based exhibition. It is not just a success story. It is a field manual in…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
