TIFF Innovation Hub, a New Home for Immersive Storytelling
When the Toronto International Film Festival (TIFF) launches its new professional Market this September, the Innovation Hub could…
Category
Industry / Business
Articles, interviews and analysis from XRMust.
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articles Showing 1–12
STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan’s Next Immersive Market
As location-based entertainment continues to reshape the way immersive works reach audiences, the question is no longer only…
Beyond the Hype: Why the Immersive Industry Is Finally Talking About Business
The Immersive Revolution (2026 Edition), published by Peter Tullin through REMIX Summits, sets out to capture a sector…
Fever, From Platform to Operator: What Immersive Producers Can Learn From a Global Entertainment Business
Fever is often described, from the outside, as a ticketing platform. For many producers, venues and experience creators,…
From HoloLens to LBVR: HoloForge’s Ten Years Behind the Scenes of Immersive Technology
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…
Building an XR Ecosystem: FFF Bayern Looks Beyond Production Funding
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market…
With CIIIC, the Netherlands aims to become a champion of immersive technology
In the context of the international structuring of XR, the Netherlands has, in recent months, set up a…
FreeRoaming #03 – XRoam by Univrse: Turning Multi-User VR Into a Repeatable Distribution Format
Free-roam VR is entering a make-or-break phase: the sector doesn’t need more proof that the format can amaze—it…
Luxembourg scales up: when a European public fund transforms immersive technology into an industry
Film Fund Luxembourg occupies a singular position within the European ecosystem: a powerful public instrument, backed by a…