French XR Exports: In 2025, Unifrance Changes Its Perspective and Reveals the Weight of LBE
€8.17 million in international revenue, compared with €1.11 million in 2024: at first glance, the figures from Unifrance’s…
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Industry / Business
Articles, interviews and analysis from XRMust.
58
articles Showing 1–12
LBXR eXchange: Can Location-Based XR Build Its Own Common Standard?
Location-based XR may be reaching a new stage in its development. Experiences are circulating internationally, dedicated venues are…
TIFF Innovation Hub, a New Home for Immersive Storytelling
When the Toronto International Film Festival (TIFF) launches its new professional Market this September, the Innovation Hub could…
STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan’s Next Immersive Market
As location-based entertainment continues to reshape the way immersive works reach audiences, the question is no longer only…
Beyond the Hype: Why the Immersive Industry Is Finally Talking About Business
The Immersive Revolution (2026 Edition), published by Peter Tullin through REMIX Summits, sets out to capture a sector…
Fever, From Platform to Operator: What Immersive Producers Can Learn From a Global Entertainment Business
Fever is often described, from the outside, as a ticketing platform. For many producers, venues and experience creators,…
From HoloLens to LBVR: HoloForge’s Ten Years Behind the Scenes of Immersive Technology
Ten years after its formal creation, HoloForge occupies a specific place within the French immersive landscape. The studio…
Building an XR Ecosystem: FFF Bayern Looks Beyond Production Funding
In January 2026, FFF Bayern announced a major update to its Extended Realities funding scheme. The visible change…
FreeRoaming #05 – LBXR Pulse: Excurio rolls out its content creation and distribution engine
With LBXR Pulse, Excurio is not simply launching a new interface or service. The company is formalising an…
FreeRoaming #04 – Touring IN PURSUIT OF REPETITIVE BEATS: the economic realities of LBE distribution
The immersive sector has spent a decade proving that XR can move people. What it has not proven—at…
Poetics and the New Opening of Greece’s Immersive Scene
In this conversation with Byron Chrysovergis, founder of Poetics, what emerges is not the portrait of a market…
With CIIIC, the Netherlands aims to become a champion of immersive technology
In the context of the international structuring of XR, the Netherlands has, in recent months, set up a…