As location-based entertainment continues to reshape the way immersive works reach audiences, the question is no longer only about content. The quality of XR experiences has improved significantly over the past decade. Many studios now know how to create compelling collective, interactive or free-roaming formats. What remains more fragile is the infrastructure around them: how works travel, how venues find them, how technical standards are shared, and how business relationships can be built across countries. This is precisely where STYLY is positioning itself. Founded nearly ten years ago in Japan,…
STYLY: Building a Bridge Between XR Creation, LBE Distribution and Japan’s Next Immersive Market
