Fever is often described, from the outside, as a ticketing platform. For many producers, venues and experience creators, it is the place where audiences discover exhibitions, concerts, pop-ups, family shows and location-based entertainment. That description remains accurate, but it is no longer sufficient. Fever now operates across a wider chain: ticketing, marketing, data, production, co-production, venue strategy and long-term operation. In conversation with XRMust, Alex Winterbotham and Alice Würtz describe a company that approaches immersive entertainment from a broader out-of-home perspective. Fever is not looking at XR as an isolated…
Fever, From Platform to Operator: What Immersive Producers Can Learn From a Global Entertainment Business
