XR MagazineIndustry / BusinessOpinion / Analysis

Beyond the Hype: Why the Immersive Industry Is Finally Talking About Business

The Immersive Revolution (2026 Edition), published by Peter Tullin through REMIX Summits, sets out to capture a sector that has expanded well beyond virtual reality. Across more than 250 pages, it combines market data, investment trends, technology updates and case studies to outline what the author sees as the next stage of immersive entertainment. Rather than offering a catalogue of innovations, the report argues that the conversation is shifting towards business models, infrastructure and long-term sustainability. This is perhaps the report’s most consistent thread. While previous years often centred on…