“New immersive technologies are an important question for European institutions” – Pascal Diot (Stereopsia, EMIC)
For its return to the Christmas season and as a flagship event at the end of the year,…
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Industry / Business
Articles, interviews and analysis from XRMust.
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Chroniques 2024 – First edition of Marché des Imaginaires Numériques (MIN): Marseille, European digital crossroads
At the beginning of November in Marseille, some 1,300 professionals from the cultural and creative industries (ICC) gathered…
International XR coproduction: the bond between France and Taiwan
For the Kaohsiung Film Festival 2024, the French Office in Taipei (official website) has teamed up with XRMust…
“We are convinced that our LBE strategy from the beginning is the one that prevails for our immersive experiences” – Chloé Jarry (Lucid Realities, Unframed Collection)
XRMust is at the Kaohsiung Film Festival this year, covering the event and in particular its XR Dreamland…
“EuraCreative is a new momentum for the development of the cultural and creative industries in the Hauts-de-France region” – Emmanuel Delamarre (Plaine Images)
The Hauts-de-France region has become a major territory for the cultural and creative industries (CCI). It's also a…
XR Focus / Italy, an artistic country trying to build an ecosystem
On the occasion of XR4Europe's new report on European ecosystems, this time dedicated to Italy, we take a…
“To transform a privileged medium to something that could speak to a mainstream audience” – Karen Palmer, Tom Millen (CONSENSUS GENTIUM, Tour of Shopping Centres)
After countless successes at international festivals and events, CONSENSUS GENTIUM is back, and this time it directly addresses…
MUTEK Montréal: 25 years of exploration between creation and innovation
MUTEK is now internationally renowned for its cutting-edge digital programming. With venues on 4 continents and in 7…
“With ASTÉRIX: MISSION POTIONS! we want to prove that content is the key element of our strategy” – Benoît Bouthinon (Virtual Room)
Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation,…
XR Focus / Germany, a not-so-sleepy giant of immersive creation
Since the virtual reality resurgence, Germany has been among the top three European countries in terms of production…
spectacle vivant, scènes numériques / “Live entertainment needs R&D” Alexandra Marin (SAT)
As a key player in Montreal's digital ecosystem, the SAT (Society for Arts and Technology) has established itself…
“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)
https://youtu.be/W-TtoDurvIk?si=8G7i5fu002du002dPOQBBwJb An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again…