“We are convinced that our LBE strategy from the beginning is the one that prevails for our immersive experiences” – Chloé Jarry (Lucid Realities, Unframed Collection)

Maïté Labat

XRMust is at the Kaohsiung Film Festival this year, covering the event and in particular its XR Dreamland section, at the invitation of the French Office in Taipei. Here's a look back at the activities of Lucid Realities, a production company with strong ties to Taiwan. Production company XR Lucid Realities is celebrating its 6th […]

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The XR Gallery, a virtual showcase for artworks and immersive experiences powered by Minsar Studio 2.0

Starting on January 21st, the XR gallery will open its (virtual) doors. A space dedicated to designers and artists to showcase their work in AR and VR. This breakthrough space of a new kind was designed to allow creative professionals,

“Animation, documentary or fiction… immersive experiences are more and more hybrid!” – Oriane Hurard (Atlas V)

With a double career as a festival programmer (notably the GIFF in Geneva and I LOVE TRANSMEDIA) and producer, Oriane Hurard has spent the last ten years at the heart of new writing until winning the Best VR Story Award

“By the end of May 2024, LIFE CHRONICLES will be available in 4 cities in France and internationally” – Stephanie Targui (Museum national d’Histoire naturelle)

The Muséum national d’Histoire naturelle was one of the first cultural venues to open a permanent exhibition space dedicated to virtual reality. Stéphanie Targui was the driving force behind the museum’s decision to integrate VR into its programming, and she

“Immersive industry grows in contact with traditional cultural institutions” – Stéphane Malagnac (PiXii – Sunny Side of the Doc)

The PiXii Festival is back this year for another 100% physical edition in La Rochelle. Event dedicated to the documentary creation, PiXii has not failed since the health crisis by offering a program in different places (museums, institutions …) and

“VR in a live concert can be a powerful collective experience” – Roman Rappak (Ristband, Miro Shot)

Musician and fronmant of indie electronic band Miro Shot (and former lead singer of Breton), Roman Rappak is an artist well-versed in virtual reality concerts, having toured his live music & VR show internationally for several years. Rappak is an

“With the XR medium we want to put people on scene” – Nonny de la Peña (Emblematic Group)

She is known as the “goddess of VR”, but far from the skies Nonny de la Peña is mostly interested in the real world. Through a relentless work as a creator and producer of immersive experiences with her company Emblematic