“To transform a privileged medium to something that could speak to a mainstream audience” – Karen Palmer, Tom Millen (CONSENSUS GENTIUM, Tour of Shopping Centres)

After countless successes at international festivals and events, CONSENSUS GENTIUM is back, and this time it directly addresses the audience that needs a work such as this the most, namely the more mainstream and younger audience that is often cut off from such discourses. Already last year, we shared with you our interview with the […]

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“Music should be used as an interactive component for the viewer” – Cyrille Marchesseau (PAPER BIRDS)

Long before the global health crisis, French composer Cyrille Marchesseau (based in Bordeaux) was already used to working remotely. Whether for French, Argentinean or American productions, the author of the soundtracks for GLOOMY EYES, JAILBIRDS or PAPER BIRDS (among others)

“A focus on cross-arts programming, with immersive being the sixth art form” – Luke Kemp (Barbican Immersive)

As we await the opening of an exciting new exhibition at London’s Barbican Centre, titled Feel the Sound (May 22 – August 31), we had the chance to speak with Luke Kemp, Head of Creative Programme, Immersive. Our conversation was

“A project where each component can stand on its own, while still belonging to a unified whole” – Michelle Kranot, Peter Fisher, Kathrine Fremming (THE GARDEN SAYS…)

How does an immersive work come to life and evolve? At XRMust we often ask ourselves this question, and one of the most rewarding experiences for me, both as a writer and as a participant, has been the chance to

Press release: XRMust.com as your primary source of information for narrative and immersive storytelling

It’s a story of virtual encounters. It’s also a project we built around the idea that the XR creative industry needed an online source of information regarding all VR, AR, MR projects and creators. We are just getting started, and

“To promote our LBVR management platform, we produced our own content” – Frederic Sanz (Univrse)

LBE virtual reality has a bright future ahead of it: the success of large-format exhibitions and events is convincing large audiences to immerse themselves in new experiences. In Spain, Univrse is leading this movement, with projects ranging from the commercial

Preview⎜“In Search of Us”, a 2025 Tribeca Immersive line-up, with Onassis ONX and Agog

After its big-digital artwork edition at Mercer Labs last year, Tribeca Film Festival’s immersive programme now shifts to an iteration that embraces works spanning multi-formats and multiple voices. The programme, which opens with the festival on 6 June and extends