“With ASTÉRIX: MISSION POTIONS! we want to prove that content is the key element of our strategy” – Benoît Bouthinon (Virtual Room)

Just as the Annecy festival was discussing the importance of brands (or IPs in English) in immersive creation, the first Asterix experience was announced. Aimed at LBE VR, and exclusively for the Virtual Room network (which produces it in its entirety), this is a new chapter in the adventures of the highly interactive little Gaul… […]

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