XRMust.com is your all-in-one media dedicated to new media storytelling and immersive design. You’ll have access to an online magazine and database, in French and English (and more…), that interviews key creators, producers, programmers and influencers in the cultural and creative industries on the new formats of digital creation. From virtual reality dedicated to artistic and heritage sites (including museums), to augmented or mixed reality available via platforms, to more original ideas, we document the exploration of these new universes to better understand how these new artistic and creative proposals are created.
XRMust is an independent media outlet with the status of an online press service, pursuant to Article 1 of Law No. 86-897 of August 1, 1986, reforming the legal regime governing the press, recognized by the Joint Commission for Publications and Press Agencies (CPPAP) in France. XRMust is the winner of the 2021 Grant for Emerging Press Companies from the French Ministry of Culture.
🇫🇷 Co-founder and XRMust’s publishing director, Mathieu is passionate about moving pictures. In the early 2010s he plunged into transmedia, the Internet and new writing to try and understand what comes out of it. Today, he works with various B2B events in Europe (Geneva Digital Market, Immersity, Annecy MIFA…).
🇧🇷 / 🇨🇦 Since 2009, Fabio has been actively exploring the realm of interactive experiences, utilizing new media, technologies, and tools to engage diverse audiences. As a creative technologist and co-creator of XRMust, he thrives on establishing collaborative relationships with like-minded individuals who share my passion.
🇮🇹 With a background in psychology, a devoted love of fan culture, and an unhealthy obsession with all things Les Misérables, Agnese spent ten years working as an “storylistener” in social research to study cultural and social phenomena.
🇹🇷 / 🇺🇸 Karen is a cultural worker, curator, writer and producer specializing in non-fiction film, media and immersive art. She creates multimedia work and events that explore issues at the intersection of media/cultures/technology.
🇫🇷 Adrien has developed an expertise in issues related to digital projects through his consulting activities. He works with a dozen French magazines – XRMust, MCD, Usbek & Rica, Nectart, Fisheye and Revue AS – and several cultural establishments, including Stereolux, the Scopitone festival, Chroniques and AADN. He coordinates HACNUMedia, a webzine that explores the links between Tech and creation. All his writings analyze the mutations engendered by digital technology in contemporary creation (digital curation, NFT, AI, VR, ecology, new economies in art…).
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Dane is a digital storyteller and cinematographer. His obsession with technology has him experimenting at the frontier of storytelling and new media. When not in a headset, Dane is often skiing or searching for a good espresso.
And also Barna, Philippe, Michael & many more!
They talk about us / We talk there
- #1129: XRMust is Building the IMDB of VR & Covering the Immersive Story Industry (Voices of VR, Kent Bye)
- Le Marché de la XR – Des Origines à l’Avenir (Dr. VR, Justin Baillargeon)
- 2025 / The New Atlas of Digital Art – Immersive Frontiers (MEET Center, Milan)