“It’s time to make immersive creation part of the long history of the narrative arts” – Thierry Frémaux, Elie Levasseur (Cannes Film Festival – Immersive Competition)
After several years at the heart of the Market, and a reduced presence in favor of a broader discussion of innovation with Cannes NEXT, virtual reality (and immersive creation as a whole) is back in force at the heart of the Official Selection of the Cannes Film Festival! Alejandro González Iñárritu paved the way back […]
“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)
An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences – but also for marketing and technical resources. After a year (and 2 programs) based around 3 cinemas, Nu:Reality has been rolling […]