XR MagazineIndustry / Business

“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)

An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences - but also for marketing and technical resources. After a year (and 2 programs) based around 3 cinemas, Nu:Reality has been rolling […]

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