https://youtu.be/W-TtoDurvIk?si=8G7i5fu002du002dPOQBBwJb An initiative launched in the Netherlands at the end of 2022, Nu:Reality brings virtual reality content again into cinemas. With dedicated programs and screenings, the ambition is to simplify the process for audiences - but also for marketing and technical resources. After a year (and 2 programs) based around 3 cinemas, Nu:Reality has been rolling out to 7 cinemas since early 2024, with a new "Naturally Immersive" line-up. Is this the first step towards a more European presence? LUX Nijmegen Schuur Haarlem LantarenVenster Rotterdam Filmhuis Den Haag Eye Filmmuseum…
“We’re working on a distribution platform that can go beyond cinemas” – Babette Wijntjes, Camille Lopato (Nu:Reality)
