”Exploring a technological format that could affect the content” – Gaelle Mourre (MECHANICAL SOULS)

Mathieu G.

The doors of virtual universes open again at New Frontier, the immersive section of the Sundance 2019’s festival. This year the regulars of the event in Park City will discover 2 sections dedicated to VR & AR content, including a new VR cinema. Among the selected projects, we met the team of MECHANICAL SOULS and […]

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Editorial⎜Innovation: 104factory opens its doors

On December 6 and 7, 2024, 104factory opened its doors for the 8th consecutive year of the Open Factory, North of Paris (France). A rare opportunity to meet the various companies – creative and cultural with an ecological and societal

“MIRROR is an R&D laboratory for Atlas V” – Pierre Zandrowicz (MIRROR: THE SIGNAL)

A pioneer of immersive fiction in France with I, PHILIP (2016), Pierre Zandrowicz has never ceased to explore new narrative horizons (...)

“There is now an obligation to develop a hybrid approach to the exploitation of innovative cultural experiences” – Christophe Salomon, Antoine Roland (NUMIX LAB)

After 3 editions (since 2021), the NUMIX LAB are a unique moment in the year when the world of cultural institutions and technological innovation meet and confront concrete cases of digital use within museums and exhibition spaces. A cohort of

“Our goal is to make people forget the use of technology in our immersive experiences” – Frederic Lecompte (BackLight)

Paris-based production studio, BackLight specializes in entertainment content for the LBE market, being both present in arcades (in Europe or at Area15 in Las Vegas) but also on more artistic projects such as Blanca Li’s LE BAL DE PARIS –

L’Hybride in France: A Venue Model Designed to Take Narrative Video Mapping to New Heights

On March 7, 2026, L’Hybride will reopen in Lille, transformed into the first immersive video mapping venue in the Hauts-de-France region, without abandoning its original identity as a space dedicated to short films. Behind the promise of “immersive” lies a

Ride FX: from Omaha Beach to M. C. Escher, the immersive workshop in Brittany

Originally, Ride FX was supposed to produce films for amusement parks—hence the name, inspired by Futuroscope-style rides. Covid struck in the year the company was founded, major contracts fell through, and the studio had to reinvent itself at lightning speed.