Under the roof of the Gropius Bau, the newly created Innovation Hub at the European Film Market dedicates an entire floor to the intersection of creativity and technology in the international production sector.
Here, AI-driven tools, virtual production, audience intelligence, and green-tech innovations come together to reimagine every stage of storytelling, from screenwriting to distribution. The Hub features a curated mix of companies, institutions, and start-ups that are redefining how stories are created and shared on screen.
