“We need to feel a sense of connection with immersive contents.” – Deepa Mann-Kler (Belfast XR Festival)

Internationally renowned artist, known for her multi-disciplinary work (light, painting, photography…), Deepa Mann-Kler has been involved since 2016 in the immersive creation around strong social issues anchored in reality. Such themes we will explore during her first event as a curator, the Belfast XR Festival, which will take place on November 9th.

Interview recorded during Stereopsia 2022

Cover: MIDNIGHT STORY

From a coffee shop (in Reykjavik) to Belfast

Deepa Mann-Kler – My first encounter with virtual reality was a particular story, starting in a slightly geeky coffee shop in Reykjavik in 2016. Two people next to me were discussing an immersive event around Icelandic singer Björk and her album “Vulnicura”, and it caught my attention. I was very touched by this exhibition at the Harpa (link), as I had just lost my father. As an artist, I’ve experienced a lot of immersive experiences, but this one at that time with what I was experiencing, really lifted something in terms of the grief and the weight. Coming back to Ireland, I decided to take a closer look at these new technologies.

Björk’s visual for “Vulnicura” album

D. M.-K. – I therefore founded NEON (link), a production company dedicated to these new forms of creation, with the strong intention of associating themes that are dear to me (therapeutic VR, health service, disability, social issues…). As luck would have it, I was asked to produce a VR project that would be presented at SXSW 2017! In 4 months, I had my company and found myself in Austin, Texas, with a first experience to showcase: RETNE. And… that’s it! I mean, my life has changed since that point pretty much because of that experience with Björk – And 6 years later, it is quite a long time in the immersive field. I created VR experiences, launched apps, always with a R&D element into it. But there’s also a value basis in terms of what I’m doing. It’s either creative or tech for good in all its forms.

RETNE, by Deepa Mann-Kler

D. M.-K. – Then, I was at the BFI London Film Festival in 2021, and I thought “why don’t we have this in Belfast?”. This is a great city with a reasonable size, which allows people to connect. With a real sense of community, a willingness to share learning and the way it’s enabled underrepresented voices to rise up, including women led projects. We’ve had a government funding scheme called Future Screens NI (link), which has been a 5-year plan that has brought in about £14 million to the region and that has really heavily invested in itself into R&D. And then we’ve got a huge investment now going into virtual production (link). There are opportunities here that I’m not sure if I’d lived in England that would have been as accessible.

Belfast XR Festival: building a line-up

D. M.-K. – For me, it’s not the technology, it’s the stories. I suppose I’ve gone for content that I would be interested in watching – or even re-watching. And because of what has happened over the last few years with Covid, I think we need to feel a sense of connection with immersive contents. That value basis that guides me and everything that I do has also influenced this. We need authentic stories that are exploring themes and issues that are meaningful to people. That’s where we build those connections: with themes like climate crisis, loneliness, grief… There’s humour, poignancy, and sadness in these stories.

D. M.-K. – There’s one piece, MENTAL ABUSE MATTERS, which puts you in the shoes of the victim or the survivor as such. There’s also light hearted pieces with MIDNIGHT STORY, narrated by Miriam Margolyes – about an old woman sitting at a bus station, who finds a connection between pigeons and buses, the meaning that we look for in the random acts of life as they happen around us. The guiding thing is how people use the right tool in terms of the stories that they’re trying to tell, because that should be your starting point as a content creator or storyteller. What is the right format for me to most powerfully convey the story that I want to tell? I’m not sure all storytellers go through that process. They jump to the tech first and then they try to adapt the story around it. And we know how challenging this is!

Total Immersion, by Vincent Kinnaird & Dr. Jolene Mairs Dyer

D. M.-K. – On the other hand, most of the work in the industry will actually be seen by so few people. That is another motivation to launch the Belfast XR Festival. I want to show young people, in colleges and universities, that this kind of content is being created. If you’re on the festival circuit, you get to see it. But so many people aren’t. I think that’s so desperately sad, given the amount of investment and blood, sweat and tears that goes into each piece.

D. M.-K. – When we put the call out for submissions, we kept it fairly open. The only thing we said was we wanted strong storytelling because I didn’t want to limit people. We also selected 3 Northern Ireland pieces (MENTAL ABUSE MATTERS, TOTAL IMMERSION, A CONSTANT REMINDER), and that’s really important to show local audiences what there is, and to invite local talents.

D. M.-K. – This is the first edition. We’ve got 10 experiences, 16 headsets. They’re being booked in 75 minute slots. I’m doing as much as I can to pre-empt what the experience will be like for the audience and to make it as pleasant as possible. In my research in planning the festival, I asked a lot of questions about audience experience and audience journey in other festivals. I didn’t want people waiting a long time to try a lot of experiences. So very consciously all of the pieces are quite short. And what we’re doing is we are preloading all the headsets with all the experiences. So you come in, you’ll go to a table, you sit down. It’s almost like coming to dinner, and on the table is a menu with all the pieces. You choose what you want to watch. Part of our work is also to do an audience evaluation during the event.

Rhythmanalysis+, by Ann Valerie Burns

D. M.-K. – I am already thinking about how I want to expand this and expand the experiences and the gaps that I see in Belfast in terms of XR. Next year’s festival will be very different to this year. It will feature XR, but I maybe want to expand it as well because it’s just so much other amazing content out there that’s not limited to headsets. It’s about screen based experiences and the new range of formats you see, the more ideas you get. And it’s about sharing things that I’ve been lucky enough to experience. We’ll keep love at the heart of it. That’s absolutely key.

Belfast XR Festival – Line-up

Visiting James Simon, by Gerda Leopold

“How Is XR Changing Storytelling?” / As part of the Belfast XR Festival we are hosting a panel discussion titled “How Is XR Changing Storytelling?” with such a talented line up of filmmakers Dee Harvey, Lucy Baxter, Vincent Kinnaird and Chaired by Professor Paul Moore on Wednesday 9th November, from 1-2pm in the Green Room, The Black Box, Hill Street, Belfast. Registration details

More about the event https://www.belfastxrfestival.com

More about Deepa https://www.deepamannkler.com

More about NEON, her production company https://www.discoverneon.com/work

Leave a Reply

@ Magazine

“There is no competition between feature films and virtual reality content” – Babette Wijntjes, Camille Lopato (Nu:Reality)

Virtual reality cinema” is back in vogue! If some places were open since the opening of VR to the general public, most theatres disappeared before or during the confinements related to Covid – in favor of experiences to be lived

Innovative live show HOME X will be premiered in London (and online) this February

The award-winning team behind HOME X is excited to announce their next cutting-edge production, combining theatre, music, gaming, and VR technology. This innovative live performance was created in collaboration with technologists and artists in London and Hong Kong. The team

“In our VR documentary the audience needs to feel the presence of the characters in the right way” – Gary Yost (Inside COVID19)

Gary Yost is the co-director (with Adam Loften) of the 4-part documentary INSIDE COVID19 which just released this summer on Oculus TV. After 40 years of experience in computer imaging and filmmaking, Gary focused lately on immersive storytelling (he founded

“We want to prove there is some viability in the XR creative process” – Mads Damsbo, Mikkel Skov (MAKROPOL 1/2)

Producer of digital content since 2011, the Danish company Makropol has experimented on all media: LBE since 2014, VR film… On the occasion of the release of their latest productions (END OF NIGHT, ARTIFICIAL AWAKENING, SHADOW…), we met Mads Damsbo,

Diving into Canadian XR – Portrait of Ziad Touma (Couzin Films)

As part of an initiative led by the cultural services of the French Embassy in Canada, coordinated by Alliance Française de Vancouver in partnership with Xn Québec, Québec/Canada XR is proposing a series of portraits of the XR industry in

Top 100 Creative XR Events, Workshops, Festivals & Awards (2024 Edition)

2024 update: which cultural events select immersive content? Through our XR Agenda (free access, upon registration) we inform you about festivals, conferences, workshops or marketplaces that make the news in the XR creative industry. While we are going through a