How can virtual reality works be given a lasting life beyond the circuit of festivals and temporary exhibitions? The question has followed the sector for more than a decade, and no single model has truly prevailed. With TRAVERSE, Diversion is now trying a new answer: gradually equipping French cinemas and cultural venues, offering them a shared programme, and relying on their teams, their audiences and their outreach tools. The project does not come out of nowhere. Since 2022, Diversion has been running the Nu:reality programme in the Netherlands, alongside Babette…
TRAVERSE: building a network of French cultural venues for immersive works
