Editorial⎜The experience economy: a growing market, an immersive sector still on the margins

On September 17, Fever announced a $250 million funding round, presenting live, in-person entertainment as a bet on what artificial intelligence will never be able to replace. A month later, the trade association Experience UK published a first Experience Economy Index, which puts UK spending linked to immersive experiences over the past year at £7.4 billion. When Joseph Pine and James Gilmore set out the concept of the experience economy in the Harvard Business Review in 1998, they already listed virtual reality and motion simulators among the new genres of…