MIA XR @ International Audiovisual Market (MIA) 2026

For its 2026 edition, MIA XR broadens its scope to explore the strategic connections between the video game industry, the audiovisual sector and technological innovation, placing intellectual property at the heart of the conversation as a key driver of growth, evolution and value creation in the global content market.

In an ecosystem increasingly shaped by media convergence, the programme examines how films, series, video games and immersive experiences can move beyond simple adaptation to become narrative and production platforms capable of generating new business opportunities. IP ownership and exploitation, licensing, strategic partnerships, financing cross-media expansion, audience development and new market models are among the key themes running throughout the programme.