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Experiences

WHAT IF…? AN IMMERSIVE STORY

  • United States of America 🇺🇸

50 min.

What If…? – An Immersive Story is the first-ever interactive Disney+ Original story and it invites audiences to step inside an adventure like never before. From Marvel Studios and ILM Immersive, released exclusively on Apple Vision Pro, this narrative-driven experience combines storytelling and groundbreaking technology to bring the viewer into an epic mixed reality story with iconic character variants from across the Marvel Cinematic Universe joining the journey. Leveraging cutting-edge rendering capabilities, the viewer is transported to multiple new and iconic worlds as the central protagonist. Through eye tracking and custom hand-based gestures, the viewer becomes the hero while casting mystic spells and making meaningful choices that move the story forward. Together, these features and more offer a new type
of immersive storytelling that has been previously impossible until now.

Tags:

AnimationFeel the fandomLive the Adventure!Tough Choices

Where To Watch It?


Apple Vision Pro

Production Company

Marvel Studios ILM ImmersiveThe Walt Disney StudiosClutchplayFlying Bark ProductionsLemon Sky StudiosPerceptionSeeCubic

Director

Dave Bushore

Writer

David DongPhil McCarty

Language

English

Subtitle

English

Official Website

We missed an info? Update us at database@xrmust.com!


Selection

Award 🌟
  • Immersive Experience Winner – AI, Immersive & Games @ The Webby Awards 2025
Festival, Exhibit, Showcase
  • Nominees @ The Webby Awards 2025
  • Nominees @ XR Awards 2024 (AIXR)
  • Nominees @ The Producers Guild of America 2025
  • Venice Immersive – Out of Competition @ La Biennale di Venezia 2024

Related Posts

  • Exploring a new storytelling frontier for a new audience at Venice Immersive: WHAT IF…? AN IMMERSIVE STORY and more

In The Media

  • What If…? An Immersive Story review: between watching and playing (The VR Critic)
  • #1437: “What If…?” Director Dave Bushore on Translating Marvel IP into an Emmy-Award Winning Interactive Cinematic Journey (Voices of VR)
  • Longtime Marvel Executive Dave Bushore Exits (Hollywood Reporter)

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