With Banijay Live Studio, Banijay is not simply adding an “immersive” line to its portfolio. The audiovisual group, historically associated with production, television formats and the international circulation of content, is now moving into a space where stories are no longer only watched: they are entered, inhabited and experienced collectively. The launch of THE BLACK MIRROR EXPERIENCE, developed with Barcelona-based studio Univrse, marks an important step in this trajectory. Not because it is the first move by a major audiovisual player into live entertainment, but because it arrives at a…
Banijay Live Studio: The Audiovisual Industry Enters the Immersive Arena
