XR MagazineCulture / Institutions

Lincoln Center as an Open-Air Immersive Lab: Jordana Leigh’s Method for Bringing XR Into the Season

Immersive work is no longer a side attraction tacked onto a performing arts calendar. At the Lincoln Center for the Performing Arts in New York, it is increasingly treated as a programming language—one that can expand access, strengthen community ties, and give artists new ways to stage emotion, memory, and presence. In this conversation with Jordana Leigh (Senior Vice President, Artistic Programming at Lincoln Center), one principle stays consistent: XR matters only when it serves people first—audiences, neighborhoods, artists—and meets the same artistic standards as any stage. The outcome is…