PHI Studio: Building Immersive Works for Real-World Operation

Since its creation in 2020, PHI Studio has occupied a distinctive place within the PHI ecosystem. As a creative studio, production unit, artistic partner and interlocutor for venues, the Montréal-based structure operates precisely where immersive experiences have to move beyond the prototype stage and confront the real conditions of their existence: production, installation, operation, touring […]

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SEN, Keisuke Itoh’s new interactive experience, will premiere at Venice Immersive 2023

Psychic VR Lab Co. – creator of metaverse app STYLY – and CinemaLeap Co., Ltd. are proud to announce that their joint VR animation project “Sen,” has been nominated for the 80th Venice International Film Festival in the Extended Reality

“We need to offer artists a place to express themselves” – Ari Tarr (OFF-RAIL / SEIKUKEN)

Not only Ari Tarr’s latest works offer actors and improvisers a space where they can express themselves. They also open a path to better understand the audience and the psychology behind VR, human interactions and human behaviour. We discussed with

Inside Venice Gap Financing 2023: GARDEN ALCHEMY (Tindrum production, The Animation Workshop)

A final article to wrap up XRMust’s overview on the Venice Gap-Financing 2023, the part of the Venice Production Bridge that, during the 80th Venice International Film Festival, will offer selected European and International projects the opportunity to close their

XR Backstory: SPACE EXPLORERS: THE ISS EXPERIENCE, by Félix & Paul Studios

The SPACE EXPLORERS series from Montreal studio Félix & Paul was born from a crazy idea: to follow through on one of VR's promises (...)

A Step Toward The OASIS (4/5): Business Model

Who are capitalizing on the OASIS? And how? Everything is changing at a terrifying speed. During the past two months, it seems as if the term ‘metaverse’ has begun to parallel the ‘the 4th Industrial Revolution’. Major publications are featuring

“Having a strong digital ecosystem should encourage the local art scene to take an interest in it” – Ondřej Moravec (Art*VR Festival 2025)

Created in Prague in 2023, Art*VR has grown every year since. With new sections, new formats, and a consistently strong editorial focus, this event dedicated to immersive creation is increasingly making its mark—and gaining importance within the industry. We take