Scientific truth and immersive illusion: XR, the test of reality

Extended reality is not just a new visual language. It is also a field where tensions between scientificity, industry, and memory are replayed. From the September 11 attacks (SURVIVING 9-11) to the Normandy landings (D-DAY: THE CAMERA SOLDIER) and the assassination of J.F. Kennedy (JFK MEMENTO), Targo's immersive documentaries show how XR transforms archives into […]

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Report⎪Virtual Worlds and The Creator Community

Recently Michael Barngrover hosted a live panel discussion for the XRMust community on the topic of XR creator communities. The panelists invited to share their insights and to take questions were Sonya Seddarasan of UPWorlds, Lance Powell of VEDX Solutions,

“Creating a space where artists can engage in critical conversations” – Mark Atkin (CPH:DOX Inter:Active 2025)

The new edition of CPH:DOX will begin on March 19th, with this year’s immersive section focused on exploring resilience, both human and environmental. We had the opportunity to speak with curator Mark Atkin about an edition that will showcase a

“AR as a way to reach a wider audience” – Julian Dorado, Camila Marturano (IAGO: THE GREEN EYED MONSTER)

Presented at Tribeca Immersive 2022, IAGO: The Green Eyed Monster is a prequel to Shakespeare’s Othello that uses music and AR to turn the tables and offer a different perspective on the main antagonist, Iago. We discussed it with Julian

“Murals isn’t just a product. It’s not merely an artwork; it is a mission, a message” – Maciej Zemojcin (MURALS)

After a memorable presentation at the Cannes Film Festival and a successful run at the BFI London Film Festival and Warsaw Film Festival, MURALS in November landed at the GIFF in Geneva, where it took part in the International Immersive

“To promote our LBVR management platform, we produced our own content” – Frederic Sanz (Univrse)

LBE virtual reality has a bright future ahead of it: the success of large-format exhibitions and events is convincing large audiences to immerse themselves in new experiences. In Spain, Univrse is leading this movement, with projects ranging from the commercial

“In the distribution of original XR works, you have to be creative!” – Nataliya Velykanova (Gate22)

Graphic designer and now immersive artist, Nataliya Velykanova is also the founder of Gate22, one of the first French virtual museums. A concept she has been developing since Toulouse (France), where she has been living for the past ten years,