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XR Magazine

Press Release

Digital Rise unveils its 2024 new market strategy at Museum Connections

2024-01-16

Mathieu Gayet

French immersive producer Digital Rise presents its 2024 line-up addressing cultural venues and events with large scale immersive experiences aiming to reach a larger audience on LBE markets thanks to new ready to deploy formats.

Digital Rise is an award-winning international producer specialized in the design of immersive experiences combining live performances and new technologies. Digital Rise creates original works and high-quality multi-format unique installations that renew cultural entertainment and engage audiences beyond real and virtual worlds.

Four years after its creation, Digital Rise has proven its vision with engaging immersive stories that push forward the boundaries of XR and immersive technologies. From MECHANICAL SOULS in 2019 to most recently MANDALA: A BRIEF MOMENT IN TIME in 2022, François Klein and Thomas Villepoux, Digital Rise co-founders have explored many ways to engage an audience into immersive storytelling.

This is an important evolution of our creation formats. Engaging stories is at the core of our identity. Evolving to large scale exhibition format, we can reach an audience with programs that can appeal to both immersive experience goers and to a more family-oriented audience.

François Klein

At Museum Connections, Digital Rise present a sneak peak to its evolution with a proposition of four exclusive immersive exhibitions made for an audience from 40 person to a 100 per session, a perfect match to reach historical locations, Museum and cultural entertainment venues that welcome a growing audience or aim to renew it with exclusive presentations like:

  • THE EYE AND I, from Visionary artists Jean-Michel JARRE and Hsin-Chien HUANG with a large-scale immersive exhibition format focusing on the fascination of human societies for surveillance and control. The exhibition includes the presentation of their monumental masterpiece in Virtual Reality that premiered in Geneva GIFF in November 2023 and won in December Filmgate Miami’ Best Of Fest awards. Digital Rise has just acquired exclusive rights for offline worldwide distribution.
  • EVE 3.0, from multi-awarded choreographer Margherita Bergamo Meneghini. A hybrid virtual reality and contemporary dance performance with the active participation of guests from the audience who are invited to join the dance in a multi-sensory collaborative creation involving body movement, touch and sound.
  • URBAN OASIS, an immersive exhibition offering relaxation and personal care using virtual reality and new technologies. URBAN OASIS is a reconquest of a building in the heart of a major city by a luxuriant nature and an exclusive collection of relaxing immersive curated art pieces.
  • THE LITTLE MOUSE AMONG THE STARS, a free-roaming virtual reality interactive family experience inviting the audience to save the knowledge of the pioneers of astronomy through a journey of science and history. This latest creation is set to use Emissive technology from ETERNAL NOTRE-DAME and most recent LIFE CHRONICLES.

Our new large scale exhibition format allows us to design stories accessible to a large audience with operational and scalable formats that finally work and have proven their profitability. Today, we are actively discussing with Emissive and Small Studio on different opportunities to work together with their VR experience format. We are at a key moment of our XR industry, and we want France to keep a world reference position. Our way to answer this is working with appealing and profitable experience formats people come back to, making XR a viable model.

François Klein

Digital Rise will continue producing original works, investing in high quality immersive entertainment stories targeting the general audience. The deployment of this new format of experience is a natural evolution of Digital Rise activities that confirms the sustained dynamism of the XR industry in a context where the diffusion of immersive content is accelerating in different venues worldwide. Digital Rise has a particular attention to Asia and North America markets, with a process already in place to address these territories during the year.

In this article


Digital Rise

Publication:

January 16, 2024

Author:


Mathieu Gayet
XR Magazine

–

Press Release

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“I created a VR experience where I can see things moving in real time inside my own brain” – Ben Joseph Andrews, Emma Roberts (TURBULENCE: JAMAIS VU)
“With COLORED, we had to confront the physical space and the presence of an audience” – Pierre-Alain Giraud (Novaya)


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