“As producers, we are very excited to see a real LBVR business model around such vivid experiences” – Joel Newton, David Ganek (CityLights)

Since 2018, CityLights has pursued a pioneering path, investing in premium virtual reality experiences and bringing these stories to global audiences. With a passion for elevating VR storytelling to the professional level of traditional filmmaking, co-founders David Ganek and Joel Newton look back on their first five years of activity - between experimentation, success and […]

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HTC’s new VIVE ORIGINALS experience ventures into the realm of performance art and the metaverse

VIVE ORIGINALS, a content brand under HTC VIVE, will be debuting exclusively a VR experience version of the immersive metaverse theatre project “Light the Night: Redhat Killer” at the upcoming MWC Barcelona. This theatre project is made with volumetric capture,

Marshmallow Laser Feast’s unveils SWEET DREAMS “a mesmerising blend of motion graphics, gaming, illustration and cinema”

Factory International and award-winning art collective Marshmallow Laser Feast (MLF) set out to redefine the boundaries of storytelling and cinema in the world premiere of SWEET DREAMS, a surreal, immersive journey through appetite, human desire and the evolving landscape of

“Our desire is to bring new artists to the creative XR scene” – Albert Millis, Samantha Kingston (Virtual Umbrella)

With their company Virtual Umbrella, Albert Millis and Samantha Kingston have been accompanying brands and events in new virtual territories for over 7 years. For the past months, they have continued their work with XR creators by accompanying certain works

MIT Open Documentary Lab teams up with belgian startup Lucidweb for long-year VR showcase

MIT Open Documentary Lab (ODL) has partnered with LucidWeb (Belgium) to make a unique selection of award-winning 360º films by internationally renowned studios & VR content creators available for one year. Through the lab’s platform Docubase, a curated database of

VRHAM! is back, and welcome first Biennial for Digital and Immersive Art

VRHAM!, Hamburg’s leading festival for Virtual Reality art, is evolving and will debut as an independent biennale, redefining the landscape of digital and immersive art. From June 11–18, 2025, VRHAM! – Digital and Immersive Art Biennale will transform Hamburg’s Oberhafenquartier

“We decided to create an experience on the need to get rid of prejudices as humanity” – İrem Çoban (SIGIL)

Despite the growing sense within me that creative XR is dominated by a few particularly indulgent markets, a compelling case can be made that the sector has never been more internationally represented and inclusive. Perhaps as a sustainable result of