“It deals with the thrill of adventure but also the acknowledgment that our bodies are ageing” – Shehani Fernando, William Trossell (BURIED IN THE ROCK)

A pioneer of immersive creation, Shehani Fernando was for many years a producer of innovative current affairs content for the Guardian, the BBC and Al Jazeera, before moving into spatial storytelling to direct her own projects. Each time tackling societal or documentary subjects, she sees XR as a new medium to explore real world issues […]

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A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.

Eight years after its creation, Atlas V has formalized a major development that has just been announced by Variety: a €5 million fundraising campaign—led “primarily” by HTC—and a deliberate diversification strategy, designed as a direct response to the maturation (and

“Encouraging an exhibition culture that helps new formats emerge” – Liz Rosenthal (Venice Immersive 2024)

Today’s announcement of the Venice Immersive 2024 line-up opens the door to our (frenzied) anticipation for this festival, which every year exceeds our expectations bringing something new and exciting to the audience and all those involved in the field. Between

“Our challenge was to create a multi-user experience… and cross-platform!” – Maria Beltran (THE LEGEND OF KAMI)

During the GIFF 2021 in Geneva we had the chance to try a multi-player and cross-platform experience in selection, THE LEGEND OF KAMI, developed by the Swiss company Zoe/Apelab. It is a collaborative adventure for both mobile devices and virtual

“Looking at the accessibility of the event is exciting” – Blake Kammerdiener (SXSW)

A place of culture and innovation, South by Southwest (SXSW) offered a 2021 online edition that was just as rich and passionate as usual – and particularly interesting for the XR industry. Between conferences and virtual exhibitions, the festival confirms

BLACK CATS & CHEQUERED FLAGS: a museum-ready location-based XR blueprint led by Elisabetta Rotolo

Museums are no longer asking whether immersive experiences “can work” in their walls. The real question is whether they can work at scale, with mixed audiences, tight operational constraints, and an institutional standard of meaning that goes beyond spectacle. BLACK

Gateway to the Future: HONOR Transforms Iconic UNESCO World Heritage Site Through XR

Global technology brand HONOR today announced Gateway to the Future, an initiative designed to enrich cultural heritage through the power of technology. Launched during its IFA 2022 keynote, HONOR challenged two popular artists to creatively reimagine the Wasserschloss, an iconic