XRMust XR Awards 2025: A Year in Immersive Storytelling

Mathieu G.

Welcome to the 6th XRMust Awards! This new edition holds no big surprises if you follow us, with awards mainly going to projects that have been screened at the Venice Film Festival—one of the strongest programs of the year and a venue for world premieres. Out of 396 voters, it is clear that the industry's […]

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“Bringing Ubisoft worlds to new audiences” – Melanie de Riberolles (Ubisoft)

While the restoration works are ongoing, many are keeping alive in their minds and eyes – through videos, pictures and memories (...)

“We take on the challenge to attract new audiences” – Ulrich Schrauth (BFI London Film Festival – LFF Expanded 2024)

A leading programmer of digital and immersive culture, Ulrich Schrauth, joined the BFI London Film Festival in 2020 to oversee a new immersive strand of virtual and extended realty works. Now in its fifth year, LFF Expanded continues its journey

“Music should be used as an interactive component for the viewer” – Cyrille Marchesseau (PAPER BIRDS)

Long before the global health crisis, French composer Cyrille Marchesseau (based in Bordeaux) was already used to working remotely. Whether for French, Argentinean or American productions, the author of the soundtracks for GLOOMY EYES, JAILBIRDS or PAPER BIRDS (among others)

“I believe in the near future the access to artificial intelligence is going to be a human right.” – Violeta Ayala (LAS AWICHAS)

Violeta Ayala is a multidisciplinary creator and a technologist. Her series Awichas joined the permanent collection of the cultural center mARTadero, in Cochabamba, Bolivia. The artist talks about the creative process using AI and the rising challenges of these technological

“Our aim is to support a new wave of artists, curate and exhibit innovative stories that resonate with our audience” – David Massey (Wales Millennium Centre)

Inaugurated by Queen Elizabeth II in 2004, the Canolfan Mileniwm Cymru (or Wales Millennium Centre) is one of the UK’s most dynamic venues, with creative multi-programming ranging from cabaret to musicals, from performances to immersive experiences. We talk to David

TAICCA (Taiwan) presents its 2022 Venice Immersive / Production Bridge line-up

In the spotlight this year at the invitation of the 2022 Venice Production Bridge (VPB) of the prestigious Venice International Film Festival are several projects from Taiwan. A total of five films and four immersive projects have been selected for