The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset, HTC VIVE has been involved in this sector, both with studios (including, historically, Excurio) and now with the growing number of distribution venues. We meet Thomas Dexmier, VP Sales & Marketing EMEA at HTC VIVE, fifteen years after he joined the manufacturer (at the time of smartphones). Thomas Dexmier traces the gradual shift towards immersive technology and, above all, how the group is now structuring a comprehensive B2B offering for XR experiences…
FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure
