FreeRoaming #01 – HTC VIVE and the rise of cultural LBE: XR as a public reception infrastructure

Mathieu G.

The appetite for major cultural experiences has always been a vertical business for growing XR. From the outset, HTC VIVE has been involved in this sector, both with studios (including, historically, Excurio) and now with the growing number of distribution venues. We meet Thomas Dexmier, VP Sales & Marketing EMEA at HTC VIVE, fifteen years […]

---

Not gonna lie: this part is locked

Memberships help us keep XRMust independent and keep the project growing.

@ Dabatase

@ Magazine

“It deals with the thrill of adventure but also the acknowledgment that our bodies are ageing” – Shehani Fernando, William Trossell (BURIED IN THE ROCK)

A pioneer of immersive creation, Shehani Fernando was for many years a producer of innovative current affairs content for the Guardian, the BBC and Al Jazeera, before moving into spatial storytelling to direct her own projects. Each time tackling societal

“You must be willing to take a leap of faith to commit to a virtual journey.” – Darren Emerson (IN PURSUIT OF REPETITIVE BEATS)

Darren Emerson wins IDFA's "Award for Immersive Non-Fiction" with his latest immersive experience, IN PURSUIT OF REPETITIVE BEATS.

“With a 24-hour running time, GONDWANA is by nature a very organic experience” – Ben Joseph Andrews, Emma Roberts (GONDWANA)

One of the most acclaimed experiences of this year (selected at Sundance New Frontier and SXSW) is Australian… and lasts 24 hours! With a form of immersion that defies temporality, to better observe the impact of man on nature, GONDWANA

The Galaxy Network is a new opportunity to showcase XR projects worldwide

Galaxy Network VR Exhibition Fall 2021 is a virtual reality exhibition coordinated by the Galaxy Network, an international group of VR players, institutions, companies and associations. It is the first edition of an ambitious initiative for the distribution of VR

KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival

The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This virtual reality experience, which takes viewers on a journey through New York’s underground tunnels, exemplifies the Cannes Film Festival’s commitment to combining

Press release: XRMust.com as your primary source of information for narrative and immersive storytelling

It’s a story of virtual encounters. It’s also a project we built around the idea that the XR creative industry needed an online source of information regarding all VR, AR, MR projects and creators. We are just getting started, and