PAM CUT and the Art of Not Defining Immersive

In this industry, there’s a never-ending conversation about “what is immersive?”, and the definition usually differs depending on the company. One usually through line is expanded storytelling and incorporating different formats, senses and embodiments. PAM CUT // Center for an Untold Tomorrow, a part of the Portland Art Museum in Oregon, USA, has taken this through line as a mission: to redefine visual storytelling, challenge traditional boundaries, and change how cinematic stories are told — expanding on who’s telling and who’s watching. The programming follows a plus-plus rule: Every event…