Behaviour Interactive and PHI Studio Announce the 2027 North American Launch of a New Immersive BLADE RUNNER Experience

Mathieu G.

Behaviour Interactive and PHI Studio are proud to announce the 2027 launch of a brand-new immersive experience inspired by the iconic BLADE RUNNER universe. This co-production, developed in collaboration with Alcon Entertainment, the holder of the BLADE RUNNER intellectual property rights, will further strengthen the immersive entertainment landscape.

This multisensory experience will plunge visitors into a dystopian world that is both visually striking and narratively rich, staying true to the aesthetic and philosophical essence of the cult classic. It will combine the creative and technical strengths of Behaviour Interactive, globally recognized for its video games, and PHI Studio, a pioneer in the creation and presentation of engaging immersive experiences.

BLADE RUNNER is a work that has shaped the collective imagination. We are honored to collaborate with Alcon Entertainment and PHI Studio to deliver an experience that pushes the boundaries of immersion. This project also marks a new chapter in Behaviour’s positioning beyond video games. – Dominique Lebel, Senior Vice President & Shahinaze Hachem, Head of Immersive Entertainment, Behaviour Interactive

Created by Alcon Entertainment, the BLADE RUNNER universe is distinguished by its extraordinary visual and narrative richness, with layered meanings, atmospheres, and storylines that offer a uniquely compelling foundation for immersive storytelling. In collaboration with Behaviour Interactive, we are co-creating an experience that draws on this depth to meet a dual ambition: delivering an experience that fully resonates with fans, while remaining accessible and deeply engaging for new audiences. – Julie Tremblay, Executive Director, PHI Studio

As stewards of the BLADE RUNNER universe, we approach every extension with a strong sense of responsibility. Behaviour Interactive and PHI Studio understand what resonates with fans, and we’re confident the experience they’re creating will open an exciting new way to engage with the world. – Broderick Johnson & Andrew Kosove, Co-CEOs, Alcon Entertainment

The project will be unveiled initially in several North American cities starting in 2027, with additional details to be announced in the coming months. Alcon Television Group, a subdivision of Alcon Entertainment, is currently in post-production on Blade Runner 2099, an original series for Amazon Prime to premiere in 2027.

@ Dabatase

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