Digital Rise unveils its 2024 new market strategy at Museum Connections

French immersive producer Digital Rise presents its 2024 line-up addressing cultural venues and events with large scale immersive experiences aiming to reach a larger audience on LBE markets thanks to new ready to deploy formats.

Digital Rise is an award-winning international producer specialized in the design of immersive experiences combining live performances and new technologies. Digital Rise creates original works and high-quality multi-format unique installations that renew cultural entertainment and engage audiences beyond real and virtual worlds.

Four years after its creation, Digital Rise has proven its vision with engaging immersive stories that push forward the boundaries of XR and immersive technologies. From MECHANICAL SOULS in 2019 to most recently MANDALA: A BRIEF MOMENT IN TIME in 2022, François Klein and Thomas Villepoux, Digital Rise co-founders have explored many ways to engage an audience into immersive storytelling.

This is an important evolution of our creation formats. Engaging stories is at the core of our identity. Evolving to large scale exhibition format, we can reach an audience with programs that can appeal to both immersive experience goers and to a more family-oriented audience.

François Klein

At Museum Connections, Digital Rise present a sneak peak to its evolution with a proposition of four exclusive immersive exhibitions made for an audience from 40 person to a 100 per session, a perfect match to reach historical locations, Museum and cultural entertainment venues that welcome a growing audience or aim to renew it with exclusive presentations like:

  • THE EYE AND I, from Visionary artists Jean-Michel JARRE and Hsin-Chien HUANG with a large-scale immersive exhibition format focusing on the fascination of human societies for surveillance and control. The exhibition includes the presentation of their monumental masterpiece in Virtual Reality that premiered in Geneva GIFF in November 2023 and won in December Filmgate Miami’ Best Of Fest awards. Digital Rise has just acquired exclusive rights for offline worldwide distribution.
  • EVE 3.0, from multi-awarded choreographer Margherita Bergamo Meneghini. A hybrid virtual reality and contemporary dance performance with the active participation of guests from the audience who are invited to join the dance in a multi-sensory collaborative creation involving body movement, touch and sound.
  • URBAN OASIS, an immersive exhibition offering relaxation and personal care using virtual reality and new technologies. URBAN OASIS is a reconquest of a building in the heart of a major city by a luxuriant nature and an exclusive collection of relaxing immersive curated art pieces.
  • THE LITTLE MOUSE AMONG THE STARS, a free-roaming virtual reality interactive family experience inviting the audience to save the knowledge of the pioneers of astronomy through a journey of science and history. This latest creation is set to use Emissive technology from ETERNAL NOTRE-DAME and most recent LIFE CHRONICLES.

Our new large scale exhibition format allows us to design stories accessible to a large audience with operational and scalable formats that finally work and have proven their profitability. Today, we are actively discussing with Emissive and Small Studio on different opportunities to work together with their VR experience format. We are at a key moment of our XR industry, and we want France to keep a world reference position. Our way to answer this is working with appealing and profitable experience formats people come back to, making XR a viable model.

François Klein

Digital Rise will continue producing original works, investing in high quality immersive entertainment stories targeting the general audience. The deployment of this new format of experience is a natural evolution of Digital Rise activities that confirms the sustained dynamism of the XR industry in a context where the diffusion of immersive content is accelerating in different venues worldwide. Digital Rise has a particular attention to Asia and North America markets, with a process already in place to address these territories during the year.

@ Dabatase

Leave a Reply

@ Magazine

“Virtual reality allows me to describe this unique situation and to ask our audience what would be their choice” – Saverio Trapasso, Iolanda Di Bonaventura (VAJONT)

Spotted in 2020 among the projects supported by the Biennale College Cinema VR, VAJONT was then presented in the Venice VR program out of competition. On the occasion of the online release – on Oculus – of this real-time experience,

Everything You Need To Know – Sundance New Frontier 2022

The oldest interactive (new media) festival is back, January 20-30 in Park City. With his “fully biodigital” selection, presented simultaneously on a virtual venue (The Spaceship – launched in 2021), and a free-to-access venue in Park City (The Craft), Sundance

Immersive studio Giioii is adapting theater XR performance WELCOME TO RESPITE for Korea

Digital Broadway emerges as pioneers in the VR theater world team up to bring a show that originated in English to a Korean speaking audience. The award-winning show THE SEVERANCE THEORY: WELCOME TO RESPITE from Ferryman Collective and CoAct Productions

Review⎪Sundance New Frontier 2022: on bearing witness and taking responsibility

For the second year in a row, the 2022 Sundance Film Festival has gone all digital. Following a successful 2021 edition that saw the regular number of festival goers increase from 13,000 people to about 40,000, this second edition brought

“The way we show immersive productions has changed a lot” – Anaïs Emery (GIFF 2024)

The program of the Geneva International Film Festival 2024 was announced last week. Now in its 30th edition, GIFF, which has hosted a curated selection of immersive works since 2016, will once again offer us a variegated collection of stories

“We believe in the idea of a slow culture, where festivals have a real role to play in disseminating new forms of artistic expression.” – Lars Rummel, Weronika Lewandowska (DOK Leipzig)

The DOK Leipzig festival has been programming immersive content since 2015. Quite an old hand in the field! With a dedicated section, and a market for new writing (since 2020), the German event is a real rendez-vous on the fall