“Making films for Vision Pro is a return to a true cinematic approach” – Frank-David Cohen, Sixtine Rose (Immersive Flashback)

Is immersive technology bringing film formats back into fashion? While all location-based experiences are on the rise and consolidating their place in the market, video seemed less attractive, between difficulties accessing stores and the stranglehold of real-time engines on productions. Apple Vision Pro, with its high definition and individual entertainment strategy (still developing in terms […]

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XRMust XR Awards 2021: A Year in Immersive Storytelling

As in 2020, an immersive work takes up a lot of space. THE BOOK OF DISTANCE and GOLIATH: PLAYING WITH REALITY have in common a strong narrative, particularly anchored in the immersive medium, and a subject of extraordinary sensitivity. It

HTC’s new VIVE ORIGINALS experience ventures into the realm of performance art and the metaverse

VIVE ORIGINALS, a content brand under HTC VIVE, will be debuting exclusively a VR experience version of the immersive metaverse theatre project “Light the Night: Redhat Killer” at the upcoming MWC Barcelona. This theatre project is made with volumetric capture,

“I believe in the near future the access to artificial intelligence is going to be a human right.” – Violeta Ayala (LAS AWICHAS)

Violeta Ayala is a multidisciplinary creator and a technologist. Her series Awichas joined the permanent collection of the cultural center mARTadero, in Cochabamba, Bolivia. The artist talks about the creative process using AI and the rising challenges of these technological

XR + Ecology = 404 error?

For a long time, those involved in XR and digital creation have been sailing at a dead end: what is the environmental impact of digital equipment or infrastructures? What is the footprint of a work, from production to distribution? These

Exclusive at SXSW 2022: six immersive co-productions presented by UK-Canada Immersive Exchange

Four immersive media prototypes developed as part of the first-ever UK-Canada Immersive Exchange will have their first public preview at the SXSW XR Experience in Austin, Texas from March 13-15, 2022. Launched in November 2020, the UK-Canada Immersive Exchange is

KATÁBASIS, a VR walkthrough of NYC’s underground tunnels, Best Immersive Work at the 2026 Cannes Film Festival

The 2026 Cannes Film Festival awarded the prize for Best Immersive Work to KATÁBASIS, by Ugo Arsac. This virtual reality experience, which takes viewers on a journey through New York’s underground tunnels, exemplifies the Cannes Film Festival’s commitment to combining