A pioneering studio in original immersive creation, Atlas V is accelerating its shift toward entertainment and location-based experiences.

Eight years after its creation, Atlas V has formalized a major development that has just been announced by Variety: a €5 million fundraising campaign—led “primarily” by HTC—and a deliberate diversification strategy, designed as a direct response to the maturation (and limitations) of the online narrative VR market. The stated objective is to consolidate a studio […]

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Eastern European XR Alliance (EEXRA) is officially launched at Dokweb 2021

Eastern European XR Alliance, was established by the selected VR participants of DOK WEB – East Doc Platform this March, reuniting founders and XR professional representatives from five countries: Romania, Poland, Hungary, Czech Republic, Belarus. The interest towards creative XR

Rosario Dawson is the official voice of SOUL PAINT, the new body mapping experience by Hatsumi and Monobanda

Hatsumi and Monobanda and announced today that Award-winning actress, activist, designer, and producer, Rosario Dawson, will narrate the SXSW festival-bound extended reality reality project, SOUL PAINT. Debuting on Quest 2, the experience merges art and science to illustrate the infinite

Vote for the 2025’s Online XR Awards!

The end of the year always heralds a form of synthesis around projects shown at festivals and/or distributed on the XR market. And at XRMust, the idea is to let you have your say! The site may have evolved in

Hybrid event LFF Expanded is back at the BFI London Film Festival 2021

The BFI London Film Festival, in partnership with American Express, today announced the complete lineup for LFF Expanded, the Festival’s immersive art and XR strand, which will run from 6-17 October 2021. Presented in partnership with the National Theatre, this

Preview⎜“In Search of Us”, a 2025 Tribeca Immersive line-up, with Onassis ONX and Agog

After its big-digital artwork edition at Mercer Labs last year, Tribeca Film Festival’s immersive programme now shifts to an iteration that embraces works spanning multi-formats and multiple voices. The programme, which opens with the festival on 6 June and extends

“New forms of XR storytelling emerged during Covid” – Loren Hammonds (Tribeca Film Festival)

As a leading event on immersive storytelling (including podcast this year!), Tribeca Film Festival decided to go hybrid, with a new edition late June – way after its regular April schedule. We discussed this special edition during our yearly rendez-vous